Pinterest for Home Builders

HGTV is on Pinterest. So are Viking Range, Armstrong Flooring, Silestone, Benjamin Moore and Lowe’s, as well as some of the country’s biggest homebuilders like Lennar, Centerline Homes, and DR Horton-Seattle.

More important, a recent Builder magazine article reports that Pinterestattracts more than 11 million unique monthly visitors. 97% of them are women, and the builder target audience of upper-income women aged 18 to 34 is very well represented.

Pinterest is a rich online resource for home builders.

Think of it as an online — and unlimited — bulletin board. An individual or company “pins” photographs or videos – maybe a new fashion look or a great room design.  You can also organize pins into a themed photo groups called “boards” –ideas for a vacation, the perfect birthday party, or (pinterestingly enough) a new kitchen.   Visitors can browse other people’s pins, “re-pin” their ideas, “like” them or comment on them.  They can even “follow” a favorite board – just like a Facebook friend.

What’s the draw of the Pinterest-fest?

The visual power – the emphasis is on beautiful photographs that engage viewers, spark ideas.  Just as important, the Pinterest founders built in a lot of smart marketing features.

  • Pinterest is searchable by search engines to help people find your company.
  • As intriguing photos are “re-pinned”, you gain that person’s audience of followers.
  • You can link pins directly to your company’s website
  • One click and viewers are there, hopefully captured by more great content: in-depth descriptions or how-to advice.
  • Pinterest can be linked to Facebook and Twitter accounts, leveraging other social media.

What are some recent Pinterest promotional target successes?

  • Contests: Better Homes and Gardens had people pin dream home photos from the BHG website to win prizes up to $5000.
  • DIY projects: HGTV extends the reach of TV shows with how-to ideas like “Clever Solutions”.
  • Explore more: Benjamin Moore hosts “color chats” and a “you painted what?” board to engage and inspire, pinning and re-pinning dozens of creative examples.

What’s the outlook for Pinterest? It’s gaining members fast, and, like all new social media outlets, the possibilities are still evolving.  But in our “show-me” world, Pinterest seems to have a picture-perfect opportunity for home builders to generate buzz around your brand and your business – don’t miss out!

A Timberlake Giveaway

Want to enter a Timberlake Cabinetry Pinterest contest for a chance to win a prize pack from us? Here are the rules:

We will announce the winner of the giveaway next week on the blog! Be sure to check back to see if you’re the winner. Happy Pinning!

Timberlake Cabinetry Launches a Blog

Blogs aren’t just for the fashionistas or techies – blogs are for home builders too!

The New American Home 2012 Home Office

Timberlake launched a blog to inspire, educate, and learn. Let’s work together to make that happen.

Welcome to the new Timberlake blog!

We aim to bring you:

  • Relevant industry news
  • Features on The New American Home
  • Behind-the-scenes features
  • Short video interviews
  • Articles from our award-winning Portfolio magazine
  • Interior design and decorating trends
  • Industry event highlights and photos
  • And much more!

Our goal is to bring you new and interesting topics each week, and generate conversation in the industry to get us all thinking about how we can bring new and innovative ideas to homeowners across America.

We need your help

Post a comment to share your thoughts and ideas for topics or features you’d like to see covered here.

One last thing: Help us spread the word about our new blog by sharing articles that interest you.

Timberlake Cabinetry website redesigned around needs of building trades

Redesigned, upgraded and more user friendly, the new website of Timberlake Cabinetry, a leading supplier to the new construction market, is an advanced resource for the building trade. Launched on January 3, 2011, the expanded www.timberlake.com adds new trade-focused topics to its in-depth coverage of Timberlake cabinetry. The navigation has also been overhauled to make it easier for users to quickly find information.

In addition, visitors will see a complete style makeover. The site is now lighter and brighter to better showcase product photography and reflect the company’s brand image.

Timberlake.com screenshot

The Timberlake.com redesign.

The new web presence recognizes and specifically addresses the needs of several audiences: builders, distributors, lumberyards, architects/designers and government project managers. It will help users understand what differentiates Timberlake and give them a better grasp of how the company supports them with affordable custom-look cabinetry, high quality standards, field personnel strength, operational excellence, and sustainability initiatives.

A homeowners section of the site is designed to provide the trade with a selling tool and post-sale customer service outreach. There, consumers can find pages explaining why their builder chooses Timberlake for quality, value and sustainability. This section also provides homeowners with complete warranty information and the essentials of cabinetry care and maintenance.

Future plans for the site include adding a blog on topics of importance to a trade audience, such as upgrade strategies, color and design trends, and market outlooks.

“This new web site, like everything we do at Timberlake, is focused on serving our builder audience,” says D.J. Lein, Online Communications Manager for Timberlake. “We give our partners the products and support to be successful. The new www.timberlake.com will make a difference to their business.”

For more information on Timberlake Cabinetry, including a company fact sheet, official boilerplate and more, please visit the Timberlake Newsroom.