Pinterest for Home Builders

HGTV is on Pinterest. So are Viking Range, Armstrong Flooring, Silestone, Benjamin Moore and Lowe’s, as well as some of the country’s biggest homebuilders like Lennar, Centerline Homes, and DR Horton-Seattle.

More important, a recent Builder magazine article reports that Pinterestattracts more than 11 million unique monthly visitors. 97% of them are women, and the builder target audience of upper-income women aged 18 to 34 is very well represented.

Pinterest is a rich online resource for home builders.

Think of it as an online — and unlimited — bulletin board. An individual or company “pins” photographs or videos – maybe a new fashion look or a great room design.  You can also organize pins into a themed photo groups called “boards” –ideas for a vacation, the perfect birthday party, or (pinterestingly enough) a new kitchen.   Visitors can browse other people’s pins, “re-pin” their ideas, “like” them or comment on them.  They can even “follow” a favorite board – just like a Facebook friend.

What’s the draw of the Pinterest-fest?

The visual power – the emphasis is on beautiful photographs that engage viewers, spark ideas.  Just as important, the Pinterest founders built in a lot of smart marketing features.

  • Pinterest is searchable by search engines to help people find your company.
  • As intriguing photos are “re-pinned”, you gain that person’s audience of followers.
  • You can link pins directly to your company’s website
  • One click and viewers are there, hopefully captured by more great content: in-depth descriptions or how-to advice.
  • Pinterest can be linked to Facebook and Twitter accounts, leveraging other social media.

What are some recent Pinterest promotional target successes?

  • Contests: Better Homes and Gardens had people pin dream home photos from the BHG website to win prizes up to $5000.
  • DIY projects: HGTV extends the reach of TV shows with how-to ideas like “Clever Solutions”.
  • Explore more: Benjamin Moore hosts “color chats” and a “you painted what?” board to engage and inspire, pinning and re-pinning dozens of creative examples.

What’s the outlook for Pinterest? It’s gaining members fast, and, like all new social media outlets, the possibilities are still evolving.  But in our “show-me” world, Pinterest seems to have a picture-perfect opportunity for home builders to generate buzz around your brand and your business – don’t miss out!

A Timberlake Giveaway

Want to enter a Timberlake Cabinetry Pinterest contest for a chance to win a prize pack from us? Here are the rules:

We will announce the winner of the giveaway next week on the blog! Be sure to check back to see if you’re the winner. Happy Pinning!