Timberlake Cabinetry website redesigned around needs of building trades

Redesigned, upgraded and more user friendly, the new website of Timberlake Cabinetry, a leading supplier to the new construction market, is an advanced resource for the building trade. Launched on January 3, 2011, the expanded www.timberlake.com adds new trade-focused topics to its in-depth coverage of Timberlake cabinetry. The navigation has also been overhauled to make it easier for users to quickly find information.

In addition, visitors will see a complete style makeover. The site is now lighter and brighter to better showcase product photography and reflect the company’s brand image.

Timberlake.com screenshot

The Timberlake.com redesign.

The new web presence recognizes and specifically addresses the needs of several audiences: builders, distributors, lumberyards, architects/designers and government project managers. It will help users understand what differentiates Timberlake and give them a better grasp of how the company supports them with affordable custom-look cabinetry, high quality standards, field personnel strength, operational excellence, and sustainability initiatives.

A homeowners section of the site is designed to provide the trade with a selling tool and post-sale customer service outreach. There, consumers can find pages explaining why their builder chooses Timberlake for quality, value and sustainability. This section also provides homeowners with complete warranty information and the essentials of cabinetry care and maintenance.

Future plans for the site include adding a blog on topics of importance to a trade audience, such as upgrade strategies, color and design trends, and market outlooks.

“This new web site, like everything we do at Timberlake, is focused on serving our builder audience,” says D.J. Lein, Online Communications Manager for Timberlake. “We give our partners the products and support to be successful. The new www.timberlake.com will make a difference to their business.”

For more information on Timberlake Cabinetry, including a company fact sheet, official boilerplate and more, please visit the Timberlake Newsroom.