Business Development Advantages

“Sticks & Bricks” Salesperson Compensation

Business Development AdvantagesEmployees do what they are compensated to do. Funny how that works isn’t it? Our experience shows that few lumberyards are successful earning the kitchen business of their current builder customers unless the salesperson responsible has an economic incentive to make it happen.

We can share details of what works and what doesn’t so you can benefit from extra business without even signing a new customer.

Market Development Representatives

If your idea of a good sales rep is one who brings you donuts and shoots the breeze, prepare to be disappointed.

Our representatives pull business to your company using:

  • Market data
  • National and local relationships
  • Innovative service models

After comprehensive training with your staff, we will work closely with you and your sales team to plan and execute market growth strategies.

National Account Programs

We have national agreements with approximately 20 of the country’s largest builders. Many of these builders are anxious to work with us in new markets. These relationships can result in a significant amount of new business for you.

It’s demanding work, but if your organization can handle it, the rewards are considerable.

Brand Awareness With Builders

We focus our marketing spend on builders to drive additional business your way. While many builders already know about our quality builder-focused product line and best-in-class service, some don’t. And we’re working hard to improve that.

Among our key branding initiatives:

  • Supplying cabinetry to the NAHB’s New American Home project
  • Producing our award-winning Portfolio magazine
  • Advertising in Builder, Professional Builder, and Builder & Developer magazines

Builder Development Funds

Purchases of our better (Portfolio) and best (Portfolio Select) products earn funds to grow your business with builders. From builder association programs to local builder shows and show homes, these funds can open the door to new relationships and new business.