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Timberlake Cabinetry serves a Maple Espresso warm-up in additional collections

August 1, 2011 By
9 Maple Espresso doors added in August 2011

New Maple Espresso doors added August 2011

In response to overwhelmingly positive customer reaction to their Maple Espresso finish, Timberlake Cabinetry, a leading supplier to the new construction market, is extending the shade into six more collections within the Timberlake® Portfolio® and Portfolio Select® series. This near-noir finish, the darkest in the Timberlake maple line, is now available in twelve styles.

The Espresso finish reflects the current trend toward furniture darks in cabinetry, infusing an intense depth while highlighting the natural grain of the hardwood maple. The combination creates a striking impact and welcoming warmth. The new shade, first introduced in August, 2010, can now be found in the Sierra Vista®, Durango®, Capistrano®, Yellowstone®, New Haven™, Rushmore®, Wyoming®, Lausanne™, Cumberland®, Sonoma®, Scottsdale® and Tahoe® collections.

“With the extension of this popular color, we’ve vastly expanded homebuilders’ ability to create custom-built looks for the kitchen, and virtually any room in the house,” says Todd Jarvis, Channel Marketing for Timberlake.

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Timberlake Cabinetry draws a sleek, clean line with new aluminum-and-glass cabinet doors

August 1, 2011 By
Frosted Glass in an Aluminum Frame

Frosted Glass in Aluminum Frame

Timberlake Cabinetry, a leading supplier to the new construction market, adds a crisp Euro accent to classic wood cabinetry with its new aluminum-and-glass doors. The popular stainless steel finish features frosted glass inserts. Together they bring a crisp, urban highlight to the authentic wood collections in the Portfolio Select® and Portfolio® series.

The eclectic tastes of today’s homebuyers are drawn to the unique blending of materials and styles. With the new aluminum doors, homebuilders can create a custom look of rich wood, metal textures and translucent glass.

“We design cabinetry to give homebuilders a constant stream of new ways to create a unique look, which is so essential in today’s market,” comments Chad Roberts, Channel Marketing for Timberlake.

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Timberlake Cabinetry wins two Magnum Opus Awards for homebuilder trade publications

August 1, 2011 By
Timberlake Launch Brochure, March 2011

Timberlake Launch Brochure, 2011 Magnum Opus Grand Award winner.

Timberlake Cabinetry, a leading supplier to the new construction market, has won two 2011 Magnum Opus Awards for marketing publications to the homebuilder audience. The Grand Award, the highest given in the competition, was awarded to the Timberlake Launch Brochure, in the category of Other Print Publication – External Audience. A Timberlake ad focused on the company’s strength in on-trend design received a Gold Award for Best House Ad Design.

Magnum Opus LogoThe Magnum Opus Awards are sponsored by ContentWise, the leading interactive publication covering best practices in creating, producing, and delivering content, in conjunction with the Missouri School of Journalism. The Timberlake pieces topped the field of 560 entries in 217 categories.

“Our aim is to drive homebuilder success by being a trusted information source on the market, trends and design, so it’s important to communicate with impact and depth,” offers Laura Jo Boynton, Brand Marketing for Timberlake. “We’re honored that our work with our communications agency, flourish, has been recognized for achieving that goal.”

“Excellence is a core value of the Timberlake team, and that’s a daily opportunity for us to do our best, most compelling work,” says Henry Frey, co-founder and principal at flourish, Timberlake’s Ohio-based marketing, creative and design agency. “It’s a partnership of committed professionals that delivers recognition and results like these.”

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Timberlake Cabinetry Oak collections add a shot of Espresso

August 1, 2011 By
Rushmore Oak Espresso Arch Door

Rushmore Oak Espresso door

The classic simplicity of oak meets the dramatic elegance of rich, deep coloring in the new Espresso Oak collections in the Portfolio Select® and Portfolio® series from Timberlake Cabinetry, a leading supplier to the new construction market. The wood’s popular and distinctive raw graining gets a sophisticated update with the intense highlighting of the darkest of Timberlake’s finishes.

In a fresh incarnation of today’s return to unadorned grace, the rich depth of Espresso brings warm sensibilities to the remarkable texture of this natural favorite. The new shade is available in the Rushmore®, Wyoming®, Scottsdale® and Tahoe® door styles.

“Today, homebuyers are looking for unpretentious spirit and a handcrafted feel in home design. Espresso Oak gives them new ways to express this provincial trend,” says Laura Jo Boynton, Brand Marketing for Timberlake.

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Timberlake Cabinetry website redesigned around needs of building trades

January 5, 2011 By

Redesigned, upgraded and more user friendly, the new website of Timberlake Cabinetry, a leading supplier to the new construction market, is an advanced resource for the building trade. Launched on January 3, 2011, the expanded www.timberlake.com adds new trade-focused topics to its in-depth coverage of Timberlake cabinetry. The navigation has also been overhauled to make it easier for users to quickly find information.

In addition, visitors will see a complete style makeover. The site is now lighter and brighter to better showcase product photography and reflect the company’s brand image.

Timberlake.com screenshot

The Timberlake.com redesign.

The new web presence recognizes and specifically addresses the needs of several audiences: builders, distributors, lumberyards, architects/designers and government project managers. It will help users understand what differentiates Timberlake and give them a better grasp of how the company supports them with affordable custom-look cabinetry, high quality standards, field personnel strength, operational excellence, and sustainability initiatives.

A homeowners section of the site is designed to provide the trade with a selling tool and post-sale customer service outreach. There, consumers can find pages explaining why their builder chooses Timberlake for quality, value and sustainability. This section also provides homeowners with complete warranty information and the essentials of cabinetry care and maintenance.

Future plans for the site include adding a blog on topics of importance to a trade audience, such as upgrade strategies, color and design trends, and market outlooks.

“This new web site, like everything we do at Timberlake, is focused on serving our builder audience,” says D.J. Lein, Online Communications Manager for Timberlake. ”We give our partners the products and support to be successful. The new www.timberlake.com will make a difference to their business.”

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Timberlake Cabinetry stirs Java finish in to cherry collections

January 3, 2011 By

Building on today’s homeowner preference for furniture-style darker shades, Timberlake Cabinetry, a leading supplier to the new construction market, now offers the Java finish for all cherry collections. Launched in August 2010, the addition brings the intensity of deep color to 16 styles in the Portfolio Select® and Portfolio® Series.

Java is Timberlake’s darkest finish for cherry. It takes the natural warmth of cherry hardwood and adds a richness and sophistication to the look. The strong color creates an instant impression of contemporary elegance. A closer look reveals all the graining and texture that makes hardwood cherry a perennial favorite.

“Cherry is exceptionally beautiful in darker shades, and this intense coloring creates a refined and upscale look. It creates a welcoming look in a kitchen, a professional air for an office, a quiet grace in a bedroom. We’ve featured it extensively in the 2011 New American Home with impressive results,” says Laura-Jo Boynton, Brand Marketing for Timberlake.

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Timberlake Cabinetry brews chic Espresso finish in six collections

January 3, 2011 By

Embracing the trend of rich, warm, dark colors in furniture design, Timberlake Cabinetry, a leading supplier to the new construction market, introduces Espresso, its darkest finish for Maple cabinetry. Espresso is available in six collections within the Timberlake® Portfolio® and Portfolio Select® Series.

The near-noir Espresso finish creates dense, dramatic coloring, yet brings out the natural grain of the Maple hardwood. The result is a look that’s striking, elegant and cosmopolitan. The new shade was launched in August of 2010 in the Capistrano®, Sonoma®, Cumberland® Square, Scottsdale® Square, and Tahoe® Square door styles. It will be available on Timberlake’s new Lausanne™ collection when it debuts in March 2011.

“More than ever, we see homeowners drawn to the darker shades in all types of home decor,” says Laura-Jo Boynton, Brand Marketing for Timberlake. “With our Espresso finish Timberlake expands the palette, opening new options in design thinking. For example, Espresso adds depth to today’s contemporary home designs and also complements transitional looks. It moves effortlessly from the kitchen to the living room, dining room, bath, home office, and throughout the home. Espresso is another fresh, chic Timberlake style that gives homebuilders the elements to create a custom-built look.”

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